In 1975, 40 years old, and his name the armani established armani company. After 30 years, armani has more than 20 million dollars. Only in the first quarter of 2005, China including mainland China, Hong Kong and Taiwan regions, including the greater China region, sales growth 52 percent. Now, the group has opened emporio armani 300 shops, 5,000 employees.
Armani as a designer, who also served as chairman and CEO, stylist show how soon will be born in a 14 square meters workshop, the brand as a long-term prosperous world top class brand consulting company, it is a lot of research topic, but in the management, he found armani is a constant, those who insist on who seize the opportunity. Romeo Gigli – Missoni brand Prada Prada jeans,
Armani brand is the top class brand team began to enter a turning point, in 1980, and power by armani armani suit out of the power of packaging design, and to promote the best people, armani suit to American dancer, actor Richard gere in the same year, full of power suit with giorgio armani film. Successful movies, armani brand also in Hollywood stars gathered in this city is apparent gruffness.
Amani never famous movie star, not design costumes. He’s hoping to get respect customer, including the famous players, such as Jodie foster, Glenn close, mark, wal-mart’s like Ricky Martin. World soccer star in recent years have been in contact, armani, Beckham, ronaldo, Christian vieri, alessandro del piero, luis figo and shevchenko frequently. Italian people proud Giorgio armani Armanl – George
Armani is the first to admit that the market potential of modern famous fashion designer. Therefore, he has opened an office in Los Angeles, clothing, specifically for celebrity rent they fancy area.
For the company and market development of the achievements made in armani’s designer giorgio armani, who is made many measures. These measures in the brand management and marketing in China is facing chaos is a brand to the man.
Armani mainly in three ways: first, through the acquisition of long-term franchise and OEM factory strengthen armani group control, production and sales, another kind is through positive armani launched their retail stores, to strengthen the control of retail customers, three is actively expand product line. Valentino, Gianfranco Ferre – sports brand Esprit DE la – - – too Renta
The use of cash to achieve most armani group, production and sale of control. Those who will be a armani an OEM business acquisition, and the acquisition of two garment production upscale clothing armani Collezioni. In addition, he has got some of the third worldwide distributors. However, in the purchase process, armani insist principle, this is not buy other brand, in order to avoid damage or fusion can brand armani. This is different from Gucci and Louis vuitton. Louis vuitton is mike’s former udinese general business can enjoy armani. The German, armani consistency through their own style and his insistence, as consumers create an attractive platform. On the basis of this kind of appeal to understand the demand of customer. Until now, armani look daily news from around the world in a day, the sales data research of consumer demand. Wonderful Paul Smith, Smith brand Paul -
Actively introduce themselves, to strengthen the control of the retail store, marketing strategy is a armani. Armani brand since 1974, market in milan, Italy, settle into London in 1989 market access to the American market in 1991. April 2004, he opened Shanghai armani’s flagship products in China, the biggest emporio armani group expects 2008 is the most important city in China to establish a family network of 20-30 independent retail stores.
Fashion as deputy card diffusion line, also called points, cowboy clothing brand garment or a concept, the founder, armani in 1981 launched a pilot’s in love at the first brand extension giorgio armani, the trend. Then, the other big must follow international. Man began to criticism of domestic enterprises will lead to the brand extends the shortcomings of brand positioning, fuzzy in armani’s brand awareness, but not enough to expand guangdong, a strong brand is not a long life, only build products from different levels of the pyramid, make strong brand plump. Armani brand also extended to the glasses, clocks, cosmetics, furniture, jewelry, and many other fields. Mercedes Benz this habit of interior design, he entered the auto industry. He prepared with a Japanese sushi joint venture into the food industry, He opened a candy store, armani and dubai’s Emma real estate group open 14 armani hotel. … Let your Vivienne Westwood – the unexpected Aquascutum Vivian, even if it does not extend to the bund, armani in China is a big name. As a designer giorgio armani and Manfred, built at age 40, not only in the world of fashion a quick, strong interest and the old, a mature man 71-year-old still active in fashion stage, achieve high-level women of the Renaissance. The operator, besides was armani began by approximately 500 brands of the development of more than $2 billion today, not in the list of circumstances, must endure, such as Gucci and Louis vuitton have test. Aeger Bill introduced, Burberry Blass – website. Law cany wholesale.
Perhaps in the material circulation, such as armani stylist can’t rely on foreign aid, itself is a miracle. Or perhaps because of design and operation of the longitudinal and transverse fields, for the original owner of the Italian fashion as the pioneer of the victory and leading brand. Armani consistency, through their own style and his insistence, as consumers create an attractive platform. On the basis of such attraction customer demand for over 30 years of business, know many armani apparel brands, to expand the company’s extensive, only enough to establish a pyramid of different levels, make strong brand products. Fashion as deputy card diffusion line, also called points, cowboy clothing brand garment or a concept, the founder, armani in 1981 launched a pilot’s in love at the first brand extension giorgio armani, the trend. Then, the other stars, Calvin klein must comply with the international comparison of the gentiles TangNaKe Aaron, jeans, dole cut DKNY. People are known as Calvin Klein Calvin Klein – for female beautiful poems and nations CK Liz Claiborne – all know the main – this brand, Lauren showed – for his age, different levels of consumer, develop multiculturalism marketing plan. Expanding its brand glasses, watches, jewelry, cosmetics, furniture, and many other areas, and clever at more than ten different brand positioning of brand, brand for various groups to expand. Armani Collezioni, brand, including armani’s love at Rio giorgio armani, armani cowboy, A/X armani exchange, armani Occhiali sum of glasses. George brand? Armani mainly is the better-off, clothing brand in women’s, the brand marnie, sportswear and armani cowboy cowboy brand is aimed at mass consumption. Brand extension strategy of design, he is more popular style, also won’t cause the overall, armani, in brand value. With the 8 many Donna Karan – Burberry John – Galliano
In the emerging cross-border cooperation in various fields, armani today already began to sample. He Mercedes Benz customization hereby interior design, to enter the automobile industry, in 2003, between the two countries for mutual clock design armani, He and a Japanese sushi joint venture into the food industry, He also open a candy store armani, He even plans and dubai real estate group open Emma 14 armani hotel. …
From manufacturing, distribution and retail, 71 armani huge only power kingdom armani brand. He used to buy long-term franchise and OEM factory emporio armani group to achieve most control production and distribution. However, gucci, prada, Louis vuitton group purchase, armani always adhere to the principle of one, that is, they have the best brand, in order to maintain the purity of origin, no other brand purchase. In the late 1990s acquisition armani peak. In 1996, he bought production armani jeans of west 53 percent of the shares, and the other is armani Ann’s doing OEM production, solid of his company. In 1997, he bought some clothing company, used in the production of high-grade dress armani Collezioni. In 1998, he won the OEM tie, underwear and accessories Intentia Intai subsidiaries companies. In addition, he is a global distributor, some third acquisitions. Issey Yohji Yamamoto – Miyake – actively to launch their own retail, strengthening the control of retail, marketing strategy is a armani. Armani brand since 1974, market in milan, Italy, settle into London in 1989 market access to the American market in 1991. April 2004, he opened Shanghai armani’s flagship products in China, the biggest emporio armani group expects 2008 is the most important city in China to establish a family network of 20-30 independent retail stores. In January 2005, he in fashion capital, Paris, held the first, second is open top fashion show, the first women’s shop. Now, the group has opened emporio armani 300 shops, 5,000 employees. The latest figures show, armani profit doubled in the first half of this year, compared with previous years, profit and income, income growth 10 % – 97 billion euros, and sales income increased 8 percent, 69000 seven itdelivers self-support stores million euros, 13 percent increase in sales. Armani in greater China and Japan, and love the Olympic giorgio armani’s permission, the associate sales sales is particularly outstanding. Only in the first quarter of 2005, China including mainland China, Hong Kong and Taiwan regions, including the greater China region, sales growth 52 percent. In the company of the 100 largest Interbrand selected global brand, emporio armani group is one of the top three in Italy. Comme Des Junko GarCons – - – Koshino Escada is spun, Burberry liverpoolfc.tv are introduced.